Promoted Tweets: Lead or Gold?

Promoted tweets have been with us for such a short time, but already declared a success by Twitter and doomed by the blogosphere.  Virgin America claims its fifth highest sales day for special to Toronto launched by promoted tweets.  But they did have a 50% offer so that could have helped. In truth, promoted tweets will most likely be a successful venture for Twitter and its business model.  Twitter’s COO tells that the company is under no pressure to make a profit from its investors and that they are focusing on the user experience. So we should see only a modest amount of targeted ads that are high value to the user.  The type and frequency of ads will be a barometer of Twitter’s intent. Currently, promoted tweets are on a cost-per-impression pricing model, but that could change if they realize quick success and acceptance by the user community.  Of course the advertisers like … [Read more...]