Social Media Tactics: Part 2

The second part of our tactics for social media includes LinkedIn and blogging.  LinkedIn is widely used by business professionals to promote their business and to job search.  It’s easy to set up  a personal and/or business LinkedIn page and you can keep it current using built in tools that won’t take too much of your time. Upon creation of your LinkedIn profile, be sure to craft a flattering position summary for your company to promote. Deciding how you will accept connections is important, as well. LION (LinkedIn Open Network) members connect to almost anyone that requests whether they know them or not. More conservative members only link to people they personally know. This is your choice and you can adjust your settings to share or hide your connections. There are many security settings that control how much or how little of your information is shared. If you are concerned … [Read more...]

Social Media Tactics: Part 1

By now you have heard that Social Media is a revolution.  A big change is coming in the way businesses market and communicate their message.  To understand Social Media you have to spend time studying the concept, method and strategy.  Don’t worry if it seems complicated and time consuming at first.  We have a few proven strategies that we personally use to give your social media campaign a boost. We’ll start with Twitter and Facebook. Twitter – Twitter is a social networking site which enables news sharing and connectivity among people and businesses through short updates. It’s hard for some to understand the Twitter sensation.  Why would anyone tweet their lunch menu or location? There is a great deal of self-indulgence on Twitter and you should always be conscious of your personal safety. Try these few tips to propel you to the top. 1)      Be interactive – reply to and retweet … [Read more...]

Using Social Media to Promote Your Business

As the market determines how social media will ultimately impact businesses, you should be positioning your company to take advantage of this new wave of advertising.  Depending upon your marketing strategy, you may decide to just test the waters or jump in with both feet.  Either way, develop a marketing plan for your social media endeavors.  Be sure that you have a policy for anyone (even the owner) that participates in online conversation.  Remember, you want to promote a positive corporate image and attract high quality customers and employees. At our seminars on social media, we present an overview of how to get started in social media.  We concentrate on LinkedIn, Twitter, Facebook, YouTube and Blogging as these are popular, fast-growth platforms that look like they are here to stay. Social media takes time.  Beginners spend approximately 2 hours a week.  After a few months, … [Read more...]