Jazz Up Your LinkedIn Profile in 5 Easy Steps

If you are going to use your LinkedIn profile to promote yourself or your business, be sure you jazz it up a bit.  Make sure your content is informative and interesting and that you use the new features and tools to add color and content. Even if you don’t want to spend much time on LinkedIn, try our 5 easy steps. They will give your profile depth and make you more interesting to your connections. 1) Make sure you profile is complete with present and previous positions, education, awards and specialties. 2) Give and request recommendations and endorsements.  Write thoughtful recommendations for connections that point out an exceptional or unique circumstance or attribute. Don’t be shy, request recommendations from connections that will share your talents and achievements. The new Skills and Expertise Endorse from your contact's profile page is a quick, easy way to show your … [Read more...]

Using LinkedIn to Promote Your Business – 5 Easy Steps

The possibilities for using LinkedIn to promote your business are practically endless. If you don’t know where to begin or are having trouble finding the time, try our five easy steps for promoting your business with LinkedIn. First, you need a personal LinkedIn page.  Make sure you have completed your profile and have a flattering position summary for the company to promote.  Additionally, your profile should be 100% complete. Next decide how you will accept connections. LION (LinkedIn Open Network) members connect to almost anyone that requests whether they know them or not.  More conservative members only link to people they personally know.  This is your choice and you can adjust your settings to share or hide your connections. There are many security settings that control how much or how little of your information is shared.  If you are concerned about sharing information, … [Read more...]