Using Newsletters to Reach Customers

Keeping in touch with customers is more than sending sales offers.  Good correspondence should include items that are of interest and benefit.  Be sure that the format is pleasing to your readers. Often less is more. Don’t clutter your newsletter with ads or marketing material.  Spend time to optimize your content and format so you get more readers that look forward to each issue. Choose a format Format is a personal choice, but be sure that you choose a format that is pleasing to your readers.  Depending on your industry and customer base, you may have long or short articles. There are many ways to test format, but be sure to test and modify.  You can test with a select group of customers or you could create several formats and see which one works the best.  Both of those strategies take time.  At a minimum, track the opens and clicks from each issue of your online newsletter. If … [Read more...]