The possibilities for using LinkedIn to promote your business are practically endless. If you don’t know where to begin or are having trouble finding the time, try our five easy steps for promoting your business with LinkedIn.
First, you need a personal LinkedIn page. Make sure you have completed your profile and have a flattering position summary for the company to promote. Additionally, your profile should be 100% complete.
Next decide how you will accept connections. LION (LinkedIn Open Network) members connect to almost anyone that requests whether they know them or not. More conservative members only link to people they personally know. This is your choice and you can adjust your settings to share or hide your connections. There are many security settings that control how much or how little of your information is shared. If you are concerned about sharing information, start with very secure settings and you can adjust as needed. Never share personal information like home address.
Now let’s get down to business promotion:
1) Create a company page with your logo, overview, specialties and statistics. Make sure current employees link to the page and that you have included your website.
2) Look for groups to join that are of interest to your customers. There are many groups on LinkedIn that you can easily reach the 50 limit set by LinkedIn. Of course, you can join groups that are of personal interest, but if you are promoting your company the best groups will be those of interest to your customers.
3) Create a group based on your subject matter expertise. It is easy to create and promote a group. Create a group choosing a name that describes the group and promote to your contacts. It is best to approve new members rather than have an open access.
4) Start group discussions and keep the conversation going. Some groups will be very active and others will need prodding. Periodically promote your group to get new members. Be sure to monitor messages for appropriate content and spam. You can remove abusers from your group.
5) Look at the open Q&A discussions. Even if you choose not to participate, take a glance at the types of questions and answers that are being posted. You may want to experiment in this open forum before starting your own group. If you are (or want to be) a subject matter expert for your company, search this forum for questions to answer.
This will get you started. Next time, we will add 5 steps to jazz up your LinkedIn experience.