Using LinkedIn to Promote Your Business – 5 Easy Steps

The possibilities for using LinkedIn to promote your business are practically endless. If you don’t know where to begin or are having trouble finding the time, try our five easy steps for promoting your business with LinkedIn. First, you need a personal LinkedIn page.  Make sure you have completed your profile and have a flattering position summary for the company to promote.  Additionally, your profile should be 100% complete. Next decide how you will accept connections. LION (LinkedIn Open Network) members connect to almost anyone that requests whether they know them or not.  More conservative members only link to people they personally know.  This is your choice and you can adjust your settings to share or hide your connections. There are many security settings that control how much or how little of your information is shared.  If you are concerned about sharing information, … [Read more...]

Add a Tweetmeme Retweet Button to Your WordPress Post

Adding a Tweetmeme retweet button is a smart idea.  It allows readers to easily retweet your blog post to their Twitter followers.  It is easy to add the button to your WordPress blog using the Shortcode API functions. The button with 22 tweets / retweet is a static graphic example that shows a button ready to retweet. The button with 2 tweets / tweeted is a static graphic example that has been retweeted from that page. To use the Tweetmeme retweet button, add the following to your post: tweetmeme source=Your_Twitter_Account only_single=false Be sure the statement is between square brackets [ ] so it will be read as a Shortcode.  Also insert the Twitter name that you want the retweet to reference.  It will show as @Your_Twitter_Account after the RT. Some instructions show as “Your_Twitter_Account” or ‘Your_Twitter_Account’ but the single or double quotes are redundant because … [Read more...]

Getting the Most From Your IT Budget

Especially during tough times, we look to trim our operating budgets.  Efficient use of our valuable resources is just smart business and there are many ways to manage costs without sacrificing performance.  Below are a few ideas that you can use immediately with a minimum of time and investment. Recycle software licenses – It’s worth the effort to record all software purchases so you can easily transfer and upgrade licenses.  Start with an inventory of all existing software and then be sure to update as you add and replace licenses.  Often software licenses can be harvested as hardware is retired.  When purchasing, compare the cost of transferable to non-transferable licenses.  Be sure to keep the necessary documentation with your master list in a file.  To save paper, use electronic files. Optimize printing – Start with evaluating what you print and eliminate unnecessary or … [Read more...]

Promoted Tweets: Lead or Gold?

Promoted tweets have been with us for such a short time, but already declared a success by Twitter and doomed by the blogosphere.  Virgin America claims its fifth highest sales day for special to Toronto launched by promoted tweets.  But they did have a 50% offer so that could have helped. In truth, promoted tweets will most likely be a successful venture for Twitter and its business model.  Twitter’s COO tells that the company is under no pressure to make a profit from its investors and that they are focusing on the user experience. So we should see only a modest amount of targeted ads that are high value to the user.  The type and frequency of ads will be a barometer of Twitter’s intent. Currently, promoted tweets are on a cost-per-impression pricing model, but that could change if they realize quick success and acceptance by the user community.  Of course the advertisers like … [Read more...]

Using Social Media to Promote Your Business

As the market determines how social media will ultimately impact businesses, you should be positioning your company to take advantage of this new wave of advertising.  Depending upon your marketing strategy, you may decide to just test the waters or jump in with both feet.  Either way, develop a marketing plan for your social media endeavors.  Be sure that you have a policy for anyone (even the owner) that participates in online conversation.  Remember, you want to promote a positive corporate image and attract high quality customers and employees. At our seminars on social media, we present an overview of how to get started in social media.  We concentrate on LinkedIn, Twitter, Facebook, YouTube and Blogging as these are popular, fast-growth platforms that look like they are here to stay. Social media takes time.  Beginners spend approximately 2 hours a week.  After a few months, … [Read more...]