Archives for June 2010

Should Information on the Internet Be Free?

Information is an essential resource for any decision, but some data is more valuable than other.  Information that is current, accurate, scarce or can be used to make high value decisions is quite important and therefore, expensive. When data loses its timeliness, accuracy or scarcity, it loses its value.  This is not a new concept, but the Internet has changed the perception. Research on the Internet is so much easier than going to the library and digging through stacks of books.  Information on the Internet is easily accessible, but you have to check its authenticity and correctness.  Books in libraries have more validation by the fact that they made it to the library shelf.  There is no guarantee that the information in library books is correct and authentic, but there are facts about the author, publisher, copyright and sources that give some credibility to the work.  Information … [Read more...]

Using Facebook to Promote Your Business in 5 Easy Steps

Facebook can be used to promote your business by building an Official Page.  You can open a Facebook business account that has limited privilege or you can use your personal account to create a Company Page.  Facebook only allows an individual one account and it is a violation subject to your account being terminated if you create more than one account. If you choose to attach a business page to your personal page, you can promote your business to your friends by suggesting that they “like” your page.  Whether you use a personal or business account, you can promote your business with ads. You can mix your personal and business page by sharing posts, photos and sharing with friends or you can keep them completely separate.  This is determined by your security settings, how you post information and who you confirm as a friend. If you worry about what family or high school friends are … [Read more...]