Archives for May 2010

Promoted Tweets: Lead or Gold?

Promoted tweets have been with us for such a short time, but already declared a success by Twitter and doomed by the blogosphere.  Virgin America claims its fifth highest sales day for special to Toronto launched by promoted tweets.  But they did have a 50% offer so that could have helped. In truth, promoted tweets will most likely be a successful venture for Twitter and its business model.  Twitter’s COO tells that the company is under no pressure to make a profit from its investors and that they are focusing on the user experience. So we should see only a modest amount of targeted ads that are high value to the user.  The type and frequency of ads will be a barometer of Twitter’s intent. Currently, promoted tweets are on a cost-per-impression pricing model, but that could change if they realize quick success and acceptance by the user community.  Of course the advertisers like … [Read more...]

Using Social Media to Promote Your Business

As the market determines how social media will ultimately impact businesses, you should be positioning your company to take advantage of this new wave of advertising.  Depending upon your marketing strategy, you may decide to just test the waters or jump in with both feet.  Either way, develop a marketing plan for your social media endeavors.  Be sure that you have a policy for anyone (even the owner) that participates in online conversation.  Remember, you want to promote a positive corporate image and attract high quality customers and employees. At our seminars on social media, we present an overview of how to get started in social media.  We concentrate on LinkedIn, Twitter, Facebook, YouTube and Blogging as these are popular, fast-growth platforms that look like they are here to stay. Social media takes time.  Beginners spend approximately 2 hours a week.  After a few months, … [Read more...]

Using Newsletters to Reach Customers

Keeping in touch with customers is more than sending sales offers.  Good correspondence should include items that are of interest and benefit.  Be sure that the format is pleasing to your readers. Often less is more. Don’t clutter your newsletter with ads or marketing material.  Spend time to optimize your content and format so you get more readers that look forward to each issue. Choose a format Format is a personal choice, but be sure that you choose a format that is pleasing to your readers.  Depending on your industry and customer base, you may have long or short articles. There are many ways to test format, but be sure to test and modify.  You can test with a select group of customers or you could create several formats and see which one works the best.  Both of those strategies take time.  At a minimum, track the opens and clicks from each issue of your online newsletter. If … [Read more...]